This summer, the Institute held two Arts and Humanities Research Council ‘Beyond Text‘ workshops on ‘ephemeral media,’ focusing on the growth of the brief or ‘ephemeral’ texts that exist beyond, below and between the films, television programmes, and radio broadcasts more commonly isolated for analysis.
For those interested, the plenary sessions can be found as YouTube recordings and/or sound files on the Beyond Text website (following the photo and video gallery). Also see below.
1. The Promotional Surround: logos, promos, idents, trailers (Click here for the Abstracts)
- Charlie Mawer (Executive Creative Director, Red Bee Media) – Perspectives on media branding and TV design (this including a fascinating discussion of BBC idents and the branding of Dave, from a highly influential figure in media brand design) (YouTube)
- Professor William Uricchio (MIT) ‘The recurrent, the recombinatory, and the ephemeral: thoughts on a textual system in transition’ (YouTube)
- Professor John Caldwell (UCLA) – “The Insider’s Promotional Surround: Rationing Production Knowledge, Managing Unruly Machines, and Worker Buy” (MP3)
2. Internet Attractions: online video and user-generated ephemera (Click here for the Abstracts)
- Professor Barbara Klinger, ‘Reenactment: Fans Performing Movie Scenes from the Stage to Youtube’ (YouTube)
- Hugh Hancock (Strange Company) – Machinima (an overview from one of the pioneers of the genre) (YouTube)
- Rik Lander (U-soap Media) – Web drama (a practitioner’s perspective on the creative and business challenges of online drama) (MP3)